How Sackler Family, Purdue Pharma Targeted Veterans

In Massachusetts, veterans are three times more likely than others who take prescription painkillers to die from an overdose. A new court filing in an ongoing lawsuit between the state and the pharmaceutical company and its stakeholders says that this statistic may have been by design. Discovery in a Massachusetts lawsuit against the private company Purdue Pharma, the maker of Oxycontin, and their stakeholders, the infamous Sackler family, has uncovered documents that appear to show how they specifically developed a marketing campaign to target veterans for Oxycontin sales, hoping to increase their usage dramatically. The unredacted complaint filed against the pharmaceutical manufacturer, as well as a total of eight members of the Sackler family, unveils a targeted marketing campaign facilitated through a self-help book for service members. Similar to an infomercial, the “survival guide” targeted newly home veterans, telling them if they were in pain, they should request opioid prescriptions. The “guide” assured readers that the pills were non-addictive unless substance abuse ran in the family. The lawsuit says…

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