How Sackler Family, Purdue Pharma Targeted Veterans

In Massachusetts, veterans are three times more likely than others who take prescription painkillers to die from an overdose. A new court filing in an ongoing lawsuit between the state and the pharmaceutical company and its stakeholders says that this statistic may have been by design. Discovery in a Massachusetts lawsuit against the private company Purdue Pharma, the maker of Oxycontin, and their stakeholders, the infamous Sackler family, has uncovered documents that appear to show how they specifically developed a marketing campaign to target veterans for Oxycontin sales, hoping to increase their usage dramatically. The unredacted complaint filed against the pharmaceutical manufacturer, as well as a total of eight members of the Sackler family, unveils a targeted marketing campaign facilitated through a self-help book for service members. Similar to an infomercial, the “survival guide” targeted newly home veterans, telling them if they were in pain, they should request opioid prescriptions. The “guide” assured readers that the pills were non-addictive unless substance abuse ran in the family. The lawsuit says…

Continue Reading

Massachusetts Bill Takes Aim At Opiate Abuse Prevention In Teens

The Massachusetts State Senate passed a bill last week aimed at combating opiate-related substance abuse problems before they even begin, especially for at-risk teens. "The Senate unanimously passed the second bill to address the opioid epidemic," state Sen. Kathleen O’Connor Ives, D-Newburyport, told The Daily News of Newburyport. "The prior bill focused on expanding treatment options and went into effect this week. This bill is focused on prevention and intervention in an effort to curb the serious health crisis." According to recent statistics from the state, unintentional deaths from opiate overdoses have increased 90% in the state of Massachusetts within the past 12 years. In Massachusetts, like many states in the US, a growing heroin overdoes have been claiming lives in epidemic proportions. The bill takes aim at the origins of opiate addiction, which is increasingly a result of addiction o powerful prescription drugs such as oxycontin. Senate Bill 2020 focuses on alternatives to the powerful narcotic, and includes an emphasis on responsible pain management, expanded manufacturer drug take-back…

Continue Reading