For the very first time, a company that worked on Purdue Pharma’s OxyContin ads has settled a lawsuit claiming they falsely said opioids were safe, according to CNN.

Publicis, a French marketing firm, agreed to pay $350 million within two months and won’t work with any more opioid companies, according to New York Attorney General Letitia James. She and Colorado Attorney General Phil Weiser led the talks, joined by eight other states.

“For ten years, Publicis helped opioid makers like Purdue Pharma convince doctors to give out too many opioids, which made the opioid crisis worse and hurt communities everywhere,” said James. “Money can’t make up for the lives lost and the addiction caused, but with this deal, Publicis will stop their illegal actions.”

Why is a Marketing Firm Being Held Liable for Oxycontin?

A marketing firm can be …