How Sackler Family, Purdue Pharma Targeted Veterans

  • Post author:
  • Post category:big pharma
  • Reading time:2 min(s) read

In Massachusetts, veterans are three times more likely than others who take prescription painkillers to die from an overdose. A new court filing in an ongoing lawsuit between the state and the pharmaceutical company and its stakeholders says that this statistic may have been by design.

Discovery in a Massachusetts lawsuit against the private company Purdue Pharma, the maker of Oxycontin, and their stakeholders, the infamous Sackler family, has uncovered documents that appear to show how they specifically developed a marketing campaign to target veterans for Oxycontin sales, hoping to increase their usage dramatically.

The unredacted complaint filed against the pharmaceutical manufacturer, as well as a total of eight members of the Sackler family, unveils a targeted marketing campaign facilitated through a self-help book for service members. Similar to an infomercial, the “survival guide” targeted newly home veterans, telling them …

Continue Reading How Sackler Family, Purdue Pharma Targeted Veterans